In 2014 Forrest launched a spectacular new backlight tower on the iconic Clydeside Expressway. The project featured Bright Green Technology’s LED ‘HALO’ lighting, an RGB LED lighting system that is a flexible, vibrant alternative to glass neon. This perimeter lighting offers bright, even illumination that can be set to any colour to suit the advertiser’s campaign.
The stand-out feature of the site is the illumination of the tower itself, using DMX programmable RGB LED modules. The client can control everything remotely, with 16 million colours and infinite effects on hand.
Finally, strategically placed RGB LED lighting brings the stunning surrounding landscaping to life, again to suit the colour scheme of the client’s campaign. The gives a magnificent sense of ownership to any brand utilising the location and gives any advertiser the potential to dominate this busy stretch of road in Glasgow.
The combination of these LED technologies creates what is effectively a bespoke site for the advertiser. Whatever the message, the “Xpressway” is an outstanding, creative and sustainable way to deliver it.
The BSGA Sign Awards take place this Thursday at Aston Villa Football Club
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