The theme for this year’s event is “The Fame Game” and here’s what the event organisers have to say about it: “Our speakers and exhibitors will bring delegates right up to date on the numerous technological developments which are changing the Out of Home industry on almost a daily basis. Like any other major medium, we are in The Fame Game, helping advertisers to reach the people they want with maximum impact and cost-effectiveness.”At the event, we’re looking forward to introducing Bright Green LiveSite, systems that enable OOH companies to take full advantage of digital connectivity. By introducing our range of smart and connected devices, operations are streamlined, assets are more secure and significant cost benefits are realised. We’ll also be showing Illumination+, a range of lighting and control systems that bring dynamic lighting to media sites, increasing impact and setting them apart from their surroundings.
You can see our LED backlighting systems in action installed in BackLite signs along Sheikh Zayed Road and throughout DXB.
If you’re going to be there make sure to visit us on stand number 8.
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