DMX controlled LED Light Sheet is part of a head turning retail design in Oxford Street. The flagship Adidas store is a hub for the creativity of the brand. Combining digital innovation, unique experiences and expert advice, it is designed to be an amazing customer experience.
Central to the store design is a series of DMX controlled LED light sheets from Bright Green Technology. Installed for the initial store launch, the custom LED light panels are routed to illuminate a series of Mo Salah images as he ‘ghosts’ past the opposition defenders. This was the key feature used to launch the “X-Ghosted” range.
Together with a collection of other innovative lighting and AV media, the design sets a new standard for interactive retail.