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Monday, December 17th, 2007Last week was NY week, the latest in our mission to turn the Big Apple green. Bright Green thinking has definitely taken hold - everybody is specifying energy saving and sustainable products. Our client, CBS is contributing by installing our Bright Green Edge low energy poster cases in the NY subway and reducing energy consumption by almost 90%. There are new pictures on our website.
One of many meetings was a session with the management of one of the major transport hubs. They confirmed that all new equipment was evaluated for energy use as a priority.
This is welcome and valuable but the end result is a slower acceleration of energy use rather than a reduction. To really make a difference, old equipment needs to be retrofitted - massive savings are hidden here. This is something we’ll focus on more in the future.
Last time in NY, I was introduced to Andrew Revkin - he’s a leading environmental journalist on the NY Times. His blog is ‘Dot Earth‘, currently featuring ‘the funny side of global warming’ - it’s deservedly the most viewed environmental blog in the USA - recommended.
A brighter backlit future
A new green frontier
Bright Green Advertising
Site additions
We’ve added a lot of new information to our site in the last few weeks - here’s a handy guide to’what’s new’ …
Sending the right messageI recently saw a large backlit billboard promoting the environmental efforts of a major oil company…
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