Papers
The display industry can take action on carbon emissions today by evaluating its options for signage. It can be a complex issue to navigate and we’re dedicated to setting out the facts.
Below you’ll find the best of our thinking and, we hope, some great reasons to take the Bright Green route…
 | Outdoor economics July 8th, 2009 This is a 1 page pdf summing up the economic case for replacing tubes with a Bright Green system - just click here to download. For a more detailed analysis - click here to download a presentation |
| Bright Green Advertising November 27th, 2007 As global warming moves to the top of the public agenda, the advertising industry is starting to ask how we can drive down the carbon footprint of backlit signage. It’s clear we need to do everything we can to reduce the environmental impact of traditional display advertising now, before governments start to legislate financially punitive measures… |
