Too many municipalities and state governments have overlooked an important source of greenhouse gas emissions that is under their control: backlit display advertising. These displays are wasting far too much energy and generating far too many greenhouse gases – simply because local governments don’t know there’s a better way.

The outdoor media industry is under increasing pressure to reduce its carbon footprint. Advertisers want to reduce their environmental impact without reducing their impact on consumers. Local and national governments are setting new targets for reducing carbon emissions across all industries. It’s time to take a fresh look at the way the industry backlights.