The Brief

To back illuminate a 14m long Tanqueray Bar and drinks display shelf at Goodwood Racecourse and complete the project in time for the Glorious Goodwood Festival.

Bright Green Technology’s Approach

Working closely with the design and construction team - the format, layout and fixing method of the slim Bright Green Light Panels was agreed and the drawings produced for manufacture. With only a 10 day window in which to deliver the panels there was no room for error.

Thirty LED Bright Green Light Panels were required for the bar top and front and also for the drinks shelving.  A dimming facility was also introduced into the design so that the final light levels could be adjusted after installation.  

The Result

All panels were all delivered and installed on time.

The Bright Green Control dimming system ensured light levels could be adjusted to the client’s requirements.

The low energy light panels use 70% less energy than a design using fluorescent tubes and any future maintenance including tube replacement is eliminated.

The project was a great success and the bar was completed in time for the weeklong festival, Glorious Goodwood, which commenced on the 26^th July.

LED backlighting specialist, Bright Green Technology, has added a new variant of Bright Green Matrix to its range at a lower price point and available direct from the manufacturer.

Targeted for use in slimmer light boxes from 100mm to 150mm deep – Bright Green Matrix features 100mm pitch LEDs rather than 50mm. Otherwise it retains all the features and benefits of the existing, successful product – put simply it is less bright, uses less power and costs less money.

The immediate impact is a more cost effective option where boxes are slim or where premium brightness is not required.  The reduced cost and power consumption add up to a faster return on investment.  Bright Green Technology is confident that cost savings of greater than 25% can be achieved.

Supplied in 6 LED ‘stick’ sizes from 310mm to 1810mm, Bright Green Matrix is the ideal solution for backlighting flex face signage, billboards and other displays, internally externally. Purpose designed kits speed up installation, whilst reducing time spent working at height.

Bright Green Matrix is simple to install, robust, IP67 and has a lifetime of 50,000 hours +. 

Bright Green Matrix is specified by many blue chip companies and is installed at hundreds of sites in the UK, Europe and USA. On request, Bright Green Technology can prepare a full ROI analysis to support product selection and forecast the savings over the project lifetime.

The Heinz marketing team decided to install four premium A0 illuminated displays to create a feature wall for the latest product promotion posters.

The slim, mitre free Bright Green Edge LED poster frame was perfect.  At just 35mm thick, it was exactly the high quality and contemporary look that the designers needed.

As well as the appearance, functionality was important too.  Bright Green’s LED lighting technology means the product is maintenance free and cheap to run. Additionally, the secret door locking system enables staff to easily and quickly change the poster without using a key.

The client was delighted with the result; bright, even displays, which are low energy, low carbon, low maintenance and easy to update.

When Subway -  the sandwich fast food outlet- wanted to sign their new site in Ross on Wye they turned to NIS Signs in Leicester to provide their instantly recognizable branding.

Part of the brief was to provide illumination for their internal, external and totem signs.  The requirement was for a low energy, zero maintenance and well proven system.

The lighting solution put forward by NIS was Bright Green Matrix^TM , an LED backlighting system designed to replace fluorescent tubes offering a more economic and reliable method of lighting. The lighting choice was approved by Subway’s U.S. building control following a series of tests and viewing physical samples.

Manufactured by Bright Green Technology, Bright Green Matrix ^TM is supplied in 6 standard sizes from 1ft to 6ft  (300mm - 1800mm) replicating the most common ‘tube’ sizes. The LEDs typically use 80% less power than a tube, eliminate ongoing maintenance and ensuring the client’s branding looks great 24/7.

NIS Sales Director, Simon Jaggs commented, “We have used Bright Green Matrix ^TM on a number of projects and found it has an excellent light output, very easy to install and reliable. I therefore had no hesitation in recommending it to our client.”

When a fast turnaround was needed to illuminate bar and drinks shelving for the new Tanqueray Bar at Goodwood Racecourse it was Bright Green Technology who got the call.Once under starter’s orders, Bright Green had only 10 days to produce the LED backlit panels and deliver them to site.  The installation was a great success and the bar was completed in time for the week long festival, Glorious Goodwood, which commenced on the 26^th July.

The bar top and front were illuminated along its entire 14 meter length.  In addition a 10 meter drinks display shelf was lit at the back of the bar.  Bright Green Light Panel was supplied as 30 panels, which were then overlaid with frosted glass.  All panels were installed using the Bright Green Control dimming system, allowing 0-100% brightness adjustment from a single point.

Bright Green Light Panel uses LED edge lighting technology to evenly illuminate acrylic sheet.  The low energy panels are slim, easy to install and ideal for incorporation into graphic displays, light walls and architectural features.

Bright Green Technology offers a fast manufacturing and delivery service for custom sizes and specifications.

The Brief

Project Director Chris Bridge from Wecommunic8 wanted to replace the 150W power floods used to illuminate the display panels on their outdoor exhibition systems.  When the opportunity arose to light a collection of large images for the ‘Britain from the Air’ exhibition in Bath City Centre, he approached Bright Green Technology.  He wanted to reduce power consumption, improve the appearance, eliminate maintenance and introduce a more sustainable lighting system.

Bright Green Technology’s Approach

Bright Green Matrix ^TM LED lighting system was chosen to provide a high concentration of light on the exhibition panels and walkways.  The 1810mm long slim aluminium modules could also be discreetly installed without detracting from the central theme.

The Result

Wecommunic8 are delighted with the outcome.  The quality of light and the unobtrusive design has improved the visual appearance of the exhibition at night.   Energy cost has been reduced by 90%, maintenance has been eliminated and there are no breakages in storage.  Installation and cabling was much simpler and faster than fluorescent tubes.

‘Britain from the Air’ is running in Bath City centre until February 2011.  It was jointly created by Wecommunic8 and the Royal Geographical Society (with IBG). 

Do you think digital signage will continue to grow as a market in the UK and will it ever become cost effective for large format applications, such as billboards?

The digital outdoor market is growing fast, for one simple reason: advertisers love it.

Continued growth is assured as barriers tumble - hardware prices will fall, content provision will standardise and creativity will blossom.  Many of the most premium sites are set to go digital in the next few years.

There is however, an elephant in the digital room - energy consumption.  A typical digital billboard consumes 5 x more power and generates 5 x more carbon than a conventional backlit billboard.

Naturally, advertisers want to reduce their environmental impact without reducing their impact on consumers so how can a commitment to carbon reduction be reconciled with the expansion of digital billboards?

The media world is already asking some logical questions:

* Should we be investing energy to illuminate advertising displays?

* If so, are these displays as environmentally responsible as they could be?

* How can we drive down the carbon footprint of large format advertising?

The industry has recognised that providing good answers to the second and third questions is the best way to prevent the first question from dominating the debate.

The solution could lie in technology.  If premium digital sites are using more energy, could this be offset by reducing the energy consumed by conventional illuminated billboards?

The simplest way to cut the power consumption of a backlit billboard is to install LED lighting technology in place of fluorescents.  Power reductions of up to 60% are possible together with improved quality and the almost complete elimination of maintenance.

The maths is straightforward - retrofitting the tubes with LEDs in 5 backlit displays offsets the increased carbon generation of a single digital display.  Adding lighting control to the LED system can stretch that figure further.

It turns out that, by taking a wider view of the problem, there’s a solution that improves the whole installed base of displays.

The result: premium digital sites, better backlit billboards and a clear , visible commitment to energy saving.

On display in Bath City Centre until the end of February 2011, ‘Britain from the Air’ is a stunning collection of more than 100 large scale images by Britain’s foremost aerial photographers, developed jointly by Wecommunic8 and the Royal Geographical Society (with IBG).

Wecommunic8 are experts at creating street galleries and the brains behind this exciting project.  The large images, over 1m square, are available for viewing 24/7 close to the Abbey in Bath.

Illuminating the displays at night with fluorescent tubes has always been problematical.  Project Director Chris Bridge from Wecommunic8 wanted something more practical, friendlier to the planet and more consistent with the environmental theme running through the exhibition.

Chris contacted Bright Green Technology looking for a solution and following trials selected Bright Green Matrix to down light the graphics.

Chris commented, “When we started, LED technology was not available and we used 150 watt floods!  Now with the team at Bright Green Technology we have a great solution that gives excellent light quality for our photos. In addition during daytime their sleek design blends into our display and they need less maintenance”.

An 1810mm Bright Green Matrix ‘stick’ is used to light each of the 100 displays - illuminating the graphic and the pavement below.  Each ‘stick’ consumes only 15W, in contrast to the 70W power use of a typical 6’ tube.  Storage and handling is also much easier with Bright Green Matrix since their robust design prevents damage.

The outdoor exhibition was opened with the enthusiastic support of Michael Palin who is the President of the Geographical Society and it will remain in situ for public viewing until the end of February 2011.

This was the second of two projects where Wecommunic8 have installed Bright Green Matrix.  The first, an outdoor exhibition for Care International was created outside the Tate Modern in London and enjoyed by thousands of visitors - day and night.