Category: ‘environmental legislation’
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Site visitor thoughts - not very surprising
Wednesday, January 23rd, 2008As vast herds of new customers land on our website in response to this morning’s Bright Green newsletter, I wanted to share some of the analytical data we’ve collected so far. It’s the first time we’ve use Google analytics for a site and I’m blown away by the richness of the data that’s generated. It’s also incredibly useful for tweaking the site based on what visitors actually do rather than what your web designer says they do.
The really interesting thing is the geographical location of site visitors and the pages that they look at - the national differences are startling. Most of the world heads straight to the product page and looks at the pictures - whereas visitors from the USA access the resources and read the technical stuff in depth. This mirrors our real world experience; our clients in the US really are committed to low energy use, recyclability and increased efficiency - whatever their politicians say - and they are voting with their feet.
I’m a believer in legislation to deal with climate change but it won’t work unless we all educate ourselves by reading some of the small print and, on this (very limited) evidence, America is leading the way.
Acts of Relevant Environmental Kindness
Monday, January 7th, 2008Avoiding temptation to follow 99% of all bloggers and list my New Year resolutions, I’m taking unlikely inspiration for 2008 from ‘Evan Almighty’ - part of our family holiday viewing. In case you missed it, Morgan Freeman is God and commands the building of an ARK - which turns out to be an acronym for Acts of Random Kindness. Let’s twist this into AREK - Acts of Relevant Environmental Kindness.
AREKs are small things that go big when scaled. Good examples are standby buttons, motion sensors attached to lights, planting trees and (of course) replacing fluorescent tubes with LED systems.
Let’s pick this apart:
Acts - Act is a verb, it means taking action - not talking about it. This is important and many environmental good intentions fall at the first hurdle. Cost is often the problem - products (like ours!) that have a sound financial case are much easier to act on than those that cost more money.
Relevant - not random. We need concerted, scalable action from science, government and industry to develop the right technology and then implement it. Individual AREKS are important but government AREKS scale. Legislation is probably the only way to make this happen.
Environmental - not things that feel good, look good or win votes - tangible decisions that make an environmental impact.
Kindness - yes, we’re saving the world for our children!
I’ll leave you with an AREK from Bright Green Technology, using 6 sheet displays (e.g. bus shelters) as an example of sustainable advertising.
A typical outdoor backlit display puts over 2 tonnes of carbon into the air every year (more than an average household), retrofitting a Bright Green system would reduce this to less than 1/2 tonne. This may seem like a drop in the ocean but scale this by the number of these displays in the world (nobody knows the exact number but it’s a big one) and the saving is at least 35,000 tonnes of Carbon, every single day.
Is this possible? Action is - the technology is ready and actually saves money compared with fluorescent tube lightboxes. It’s Relevant and Environmental, the decision is in the hands of government, local authorities and multi-national companies so scaling won’t be an issue and positive decisions would make a big difference. And it’s Kind to all of us - including the shareholders.
You can find this developed further on our website.
Let’s do some AREKs!
