Gordon Brown’s first environment speech as prime minister sets some tough targets for the UK.
The current target of cutting greenhouse gas emissions by 60% may not be enough according to the latest climate change statistics. We may need to cut emissions by as much as 80% by 2050.
By then, the economy is projected to be 2.5 times bigger than it is today, but we’ll need to reduce CO2 emissions to less than half the current levels — somewhere between 155m and 310m tonnes.
At Bright Green, we like to think we’re a part of what Brown calls the ‘fourth technological revolution’ needed to build a low carbon economy.
If every outdoor media contractor starting replacing fluorescent tube displays with a Bright Green solid-state LED system, we’d take a giant step as an industry to help make the low carbon future a reality.
Brown says it will mean facing up to ‘hard choices’ and ‘tough decisions’. But in this case, the Bright Green switch pays for itself and increases quality. The hard choices are no doubt inevitable for us all. But why not start with some of the easy ones?
