The Brief
When JC Decaux won the advertising contract for Dublin’s state of the art light railway transit system, it had the unique opportunity to create from scratch the display ad formats for the two cylindrical columns that were positioned on each of the train system’s 30 stations.
As part of its new deal, the company made several commitments to optimize its green credentials - and so chose Bright Green to produce a sustainable backlighting solution for the entire display ad network.
The Bright Green Technology Approach
With our Bright Green Edge™ product, we were able to deliver a zero maintenance system with low voltage installation that was capable of outperforming other tube-based solutions in terms of illumination perception.
The Result
The project was the first in the world for LED 6-sheet backlighting.
Bottom line benefits included a huge reduction in standard backlighting energy consumption and the prospect of a total reduction of ongoing maintenance costs through the elimination of re-tubing.
