Our name isn’t just descriptive.
It also refers to an approach to environmentalism that we feel strongly about.
In a way, technology got us into the global warming mess - technology is our best hope for getting out of it.
From wikipedia:
The term bright green, first coined in 2003 by writer Alex Steffen, refers to a subcategory of environmentalism, distinct from traditional forms[1]. Bright green environmentalism aims for a society that relies on new technology and improved design to achieve gains in ecological sustainability without reducing (indeed, increasing) the potential for economic growth.[2] Its proponents tend to be particularly enthusiastic about green energy, hybrid automobiles, efficient manufacturing systems and bio and nanotechnologies, are supportive of dense urban settlements. “One-planet living” is a frequently heard buzz-phrase.[3][4]
Their ideas can be contrasted with what they consider traditional environmentalism: pessimistic, primitivist, unattractive, “dark green” ideas that depend on a reduction in human numbers or a relinquishment of technology to reduce its impact on the biosphere.
Others contrast “bright green” environmentalism with “lite green” environmentalism, which they characterize as superficial moves to buy or use products which claim to be environmentally preferable, but in fact offer limited sustainability benefits. Many environmentalists of all stripes use “light” or “lite” green to describe products or practices they believe are greenwashing.
