Blog
Welcome to the Bright Green Technology blog.
In it, we publish the stuff that sets our pulse racing as we criss-cross the globe on our mission to make display advertising more sustainable.
Click around on the category ‘tags’ below, or just scroll down to see more recent posts. And feel free to leave a comment or two - we’d love to hear your thoughts on sustainable backlighting.
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Sustainable backlighting in Grand Central Terminal
October 11th, 2008I’ve been in New York all this week looking after the first US installation of ‘Matrix’ our direct LED backlighting system. The location couldn’t be better ..
Posted in Blog | No Comments »Living in the present
September 19th, 2008For some time now, I’ve found myself talking about the future in meetings - how the next generation of solid state illumination will be brighter AND more efficient
Posted in Blog | No Comments »Green Politics
September 17th, 2008I’ve been eager to join the blogging fray and introduce myself, but have been waiting for just the right topic
Tags: carbon, energy savings, government, green economy, politicsPosted in Blog | No Comments »
It’s the economy …
July 30th, 2008Reading trade press, we’re struck by how little hard data is available on the financial impact of deploying LED solutions in place of fluorescent tubes. This is something we need to put right …
Posted in Blog | No Comments »Site visitor thoughts - not very surprising
January 23rd, 2008As vast herds of new customers land on our website in response to this morning’s Bright Green newsletter, I wanted to share some of the analytical data …
Tags: clients, climate change, environmental legislation, USA, websitePosted in Blog | No Comments »
Acts of Relevant Environmental Kindness
January 7th, 2008Avoiding temptation to follow 99% of all bloggers and list my New Year resolutions, I’m taking unlikely inspiration from ‘Evan Almighty’…
Tags: environmental legislation, outdoor advertising, Sustainable AdvertisingPosted in Blog | No Comments »
Welcome to America!
December 17th, 2007Last week was NY week, the latest in our mission to turn the Big Apple green. Bright Green thinking has definitely taken hold…
Tags: CBS, Retrofitting, Sustainable AdvertisingPosted in Blog | No Comments »
The Fourth Technological Revolution
December 3rd, 2007Gordon Brown’s first environment speech as prime minister sets some tough targets for the whole of UK industry, INCLUDING advertising…
Tags: carbon, Environmentalism, governmentPosted in Blog | No Comments »
Bright Green Environmentalism
November 27th, 2007Our name isn’t just descriptive. It also refers to an approach to environmentalism that we feel strongly about…
Tags: EnvironmentalismPosted in Blog | No Comments »
A brighter backlit future
A new green frontier
Bright Green Advertising
Sustainable backlighting in Grand Central Terminal
I’ve been in New York all this week looking after the first US installation of ‘Matrix’ our direct LED backlighting system. The location couldn’t be better ..
Living in the presentFor some time now, I’ve found myself talking about the future in meetings - how the next generation of solid state illumination will be brighter AND more efficient
Read more »
