When you launch a new product that you really believe in - there is always a small part of you that worries if your potential customers will feel the same way, however much field testing and research has been undertaken.
So as Head of Product for Bright Green Technology I was delighted when we secured our first major distribution deal in the UK with the Bright Green Matrix TM only a few months old.
Our distributor, The Robert Horne Group, really believe in LEDs as an alternative to traditional forms of lighting for signs - in fact they have a dedicated Product Manager devoted solely to helping sign companies and the sales team understand and select the right product for the job in hand.
The cost associated with cost effectively backlighting large signs, display and billboards is now less of a challenge and increasingly we are having conversations with multi-site retailers prepared to invest in the benefits of reduced energy and carbon consumption. Return on investment can typically be between 2 and 3 years and with energy savings of between 60-80% when compared to fluorescent tubes it’s making a lot decision makers sit up and take notice. Not only that the headache and cost of replacing failed tubes can be eliminated once and for all.
