As vast herds of new customers land on our website in response to this morning’s Bright Green newsletter, I wanted to share some of the analytical data we’ve collected so far. It’s the first time we’ve use Google analytics for a site and I’m blown away by the richness of the data that’s generated. It’s also incredibly useful for tweaking the site based on what visitors actually do rather than what your web designer says they do.
The really interesting thing is the geographical location of site visitors and the pages that they look at - the national differences are startling. Most of the world heads straight to the product page and looks at the pictures - whereas visitors from the USA access the resources and read the technical stuff in depth. This mirrors our real world experience; our clients in the US really are committed to low energy use, recyclability and increased efficiency - whatever their politicians say - and they are voting with their feet.
I’m a believer in legislation to deal with climate change but it won’t work unless we all educate ourselves by reading some of the small print and, on this (very limited) evidence, America is leading the way.
